Ethos - 'How to'

  - A post on how to set up Payment for Facebook and Instagram -  Before you can start running ads on Facebook or Instagram, you need to set up Payment. Under Ad Account Settings, select Payment Settings. Select Add Payment Method. You will get asked for your VAT ID, please add if relevant to your business otherwise just skip the step.  Select the country you reside in under Show payment methods for. Then enter in your card details and continue. Your payment method should be added successfully.  Set up an Ad Account spending limit If you would like extra control on your spend, you can add a limit to your ad account. Note - Once your account reaches this limit, it will stop spending across all your campaigns. To start spending again you can up the limit or remove it. 

- A post on how to set up Facebook Business Manager-  Business Manager is a tool to manage your business. Sign up for this platform if you want to manage your business page, ad accounts and run and track ads. This will also allow you to set up ad accounts under the business account instead of a personal one which can help when assigning or removing access from users. You will need a Facebook account to set up Business Manager as you will use your username and password to sign into Business Manager.  Go to this link -  business.facebook.com/overview  and select create account. Enter your business's name, your name, the business email address and hit submit.  Add your Facebook business page In Business Settings, under Account select Pages. Select the dropdown Add and either add your Facebook page if it exists or create one. Once the page is added, you can also add users and grant them specific access.  Add Users In Business Settings, under Users select Pages....

- This post will show you how to setup a Facebook and Instagram campaign in Ads Manager - Firstly log into your Facebook Business account and select Ads Manager. Above is the Ads Manager screen, from here select Create (in green). Select a campaign objective and then continue. You can hover over each objective to learn more about what they stand for. Create Campaign You will now be in campaign settings where you can name your campaign. Use a naming convention that will allow you to easily remember what the objective is and what ads you are using. eg. Company Name_Platform_Product_Objective Company Name - Your Business Platform - Facebook/Instagram Product - The product you are showcasing in this campaign Objective - The objective you selected This is just an example and you can break it down more depending on your campaign settings. In campaign details, you can edit your objective in case you want to change it. Just note you cannot do this once the campaign goes live so ensure you h...